New Episode, New Sponsor, New Merch - and our First Award!

New Episode - Facebook Ads for Authors with Marketing Consultant, Heidi McIntyre

Your monthly update with hot news from The Best of Book Marketing Podcast.

(This is also our second monthly email coming out via Substack!)

1. New episode! - Our most requested topic to date - Facebook Ads for Authors. See below for what you’ll learn.

2. This week, we won our First Podcast Award! Best Marketing Podcast and Best Co-Host Team from the Positive Change Podcast Awards by Speak Up Talk Radio.

3. Proud of our New Sponsor! Write Your Story with Lynne Golodner in the Heart of Mexico

4. We now have Merch, Y'all! - our first notepads, tshirts, mugs and more, picking up on the Life Gets Lifey Sometimes, theme that has featured in multiple episodes!

New Episode - Facebook Ads for Authors

In this episode, we dive into the world of Facebook Ads for Authors, covering the ins and outs of this powerful marketing tool with marketing consultant, Heidi McIntyre.

Find Episode 201, Facebook Ads for Authors now on:

• YouTube

• Spotify

• Apple Podcasts

• Our Episode Page with full transcript!

---

What You'll Learn from This Episode

The Facebook Ads Ecosystem Decoded

Heidi breaks down the intimidating Facebook Ads Manager dashboard and ad creation process into manageable pieces, explaining the three critical components every author needs to understand:

• Campaigns: Your advertising umbrella

• Ad Sets: Where targeting and budget decisions happen

• Ads: Your creative content that readers see

Want a quick episode summary with key tips? Check out this earlier post Facebook Ads for Authors: 7 Actionable Tips from Expert Heidi McIntyre.

Key Targeting Changes

Facebook now allows much less granular demographic targeting. The updated ad targeting algorithm uses image recognition and user behavior. This means your creative choices—from the cross necklace on your Christian romance cover to the golf course background in your sports novel— can become powerful targeting tools.

Budget Strategy That Actually Works

Forget the "spend big, win big" mentality. Heidi's proven approach starts with $5 daily budgets and systematic scaling. Learn why she believes patience pays off and how Heidi’s own budget-doubling mistake cost her two weeks of progress.

Advanced Strategies Revealed

Dynamic Creative Testing

Learn how to test multiple images and copy points simultaneously, saving time and discovering your highest-performing combinations faster.

International Expansion

Discover why separate campaigns for different countries make sense.

Attribution Tracking

Set up Amazon Attribution to see exactly which sales come from your Facebook ads—a game-changer for measuring true ROI.

The Learning Curve: Setting Realistic Expectations

Key Timeline: Results typically emerge after a few months of consistent effort
Recommended Budget: $100-150 for initial testing phase
Success Factor: Persistence and systematic testing matter more than large budgets

Essential Tools Mentioned:

• Facebook Ads Library (for examples of other authors’ ads)

• Amazon Attribution (for sales tracking)

• Dynamic creative testing features

The Honest Assessment: Is This Right for You?

Heidi provides a refreshingly candid evaluation of who should focus on Facebook advertising. The platform works best for authors who:

• Have time and energy to invest in learning

• Can commit to at least 2 months of testing

• Understand this is a skill that requires development

• Are willing to be persistent through initial challenges

How to Contact Heidi

Connect with Heidi McIntyre:

• Website: Heidi’s Coaching

• Email: heidi@mcintyremktg.com

• Services: Author coaching, Facebook ads setup, and marketing strategy

We’d Love to Hear What You Think?

Was this episode on Facebook ads useful? What would you like us to cover next?

What's Coming Next on The Podcast

Don't miss the next episode where we’ll tackle the topic of AI for Writers. We'll explore ethical AI use, time-saving applications, and where we draw the line between helpful tools and creative shortcuts.

---

Thanks to our Sponsor, Lynne Golodner!

Write Your Story in the Heart of Mexico!

Lynne Golodner

is the Detroit-based author of 12 books, a writing coach and retreat leader, and a marketing expert who guides authors in book marketing and career-building.

Join Lynne’s San Miguel de Allende Writer’s Retreat - January 17-24, 2026

Immerse yourself in the magic of San Miguel de Allende, a UNESCO World Heritage city recently named Best City in the World by Travel & Leisure!

From January 17-24, 2026, join acclaimed writers Lynne Golodner and Christopher Locke for an unforgettable retreat where creativity thrives.

---

Lainey Cameron and Paulette Stout host The Best of Book Marketing Podcast, where they have real conversations about what actually works in book marketing—no fluff, just honest advice from authors who've been there.